So just we we started getting our groove on, getting down with the Sport Trac and selling lots of Explorer Sport Trac lift kits, Ford has to go pee on our parade. According to Automotive News and Autoblog Ford has decided to kill the poor truck, instead of doing the obvious smart thing and renaming it as “Ranger”. Dumb.
Obviously this is going to be blamed on the economy. This is still dumb – if you look at the numbers it may seem like the truck doesn’t sell enough – estimates are 10,000 per year – but the tooling is not all unique to the Sport Trac, much of it is shared with the Explorer SUV. While halo vehicles are all the rage (and the press) like the 500 strong fleet of the Tesla, the 10,000 unit Sport Trac gets ignored. It sells 200 times better than the halo niche cars.
Oh well, no one at Ford would listen to me anyway. But I still think the truck should be renamed Ranger. The existing Ranger is a dinosaur in the truck world. It could use a little freshening up.
Related Products to this post:
- Ford Explorer Sport Trac Lift Kits
- Ford Explorer Sport Trac Nerf Bars
- Ford Ranger Leveling Kit
- Ford Ranger Nerf Bars
